A Track Record, With the Numbers Attached
New builds and modernizations alike: products built from scratch and priced like the experiments they were, legacy platforms modernized while the business kept operating, and fixed-price rebuilds. The figures are as recorded at the time: timelines, before/after counts.
CtrlCV
the document being replacedToronto start-up, two self-funding non-technical co-founders, a designed prototype and no engineering
- maintained by hand, in several variants 40–100 pages
- fixed scope, four milestones, delivered on the agreed date 4 months
AI access to an in-house system
reporting and agentic insightsFrom asking one developer for every number to asking an AI assistant, on fourteen years of data
- names or identifiers in what the model reads 0
- every figure checked against the source 2×
- assistant query on the record, with its sources Every
Healthcare start-up
regression safety netAging codebase now facing enterprise security reviews and an end-of-life stack
- coverage on core business logic 0 tests → 95%+
- vendor security review failed → cleared
- of medical data, served without interruption 100s GB / month
TripHero
rebuild deliveryGoal of growing from 6 to 30 hotels in two quarters
- production platform, fixed budget <12 weeks
- audit passed SOC 2
- staff time saved 2+ hrs/day
Performance-marketing company
the scale it absorbsRevenue-critical software, every campaign click flows through it
- at seasonal peak, with no scaling work 10M reqs/month
- near-zero incidents since the migration, on the same codebase 1+/week → <1/quarter
Truity
MVP deliveryOne-time purchase model capping customer LTV
- fixed-price MVP <12 weeks
- ongoing work + a full-stack migration Multi-year
Community and course platform
operations into softwareA course calendar run on phone calls, web forms and bank statements
- from decision to live app 7 weeks
- backend test functions, run in CI on every change 66 → 799
- course participants, across 19 courses a season 100s a year
Evolve Edits
infrastructure cost · per monthDecade-old portal moving terabytes a month through one on-premise machine
- infrastructure cost · per month $1,700 → $300 −80%
- downtime incidents per quarter 125 → 12 −90%
- every client uploads at full speed, however many at once No cap
Consumer platform, sensitive data
fixed-price rebuildInvestor-promised B2B milestone blocked by the codebase
- fixed-price rebuild 7 months
- of the eventual engagement spend ~1%
Plunjr
the market question, answeredApp live for a year, 100+ installs a day, very few real customer calls
- the whole MVP, built in a few weeks 1 button
- to test the thesis, not the feature set $10K
FanServ
live feed refreshOfficial NBA team app serving hundreds of thousands of fans
- live feed refresh 60s → 5s 12×
- push to tens of thousands of devices 20–30 seconds
If Your System Sounds Like One of These, start with a call.
A free 30-minute call: which platforms, the goal you’re chasing, and the honest next step. For a system like these it’s usually the audit, free for now. If it isn’t worth your time, we’ll say so.
Notes on Building High-Quality Software
A short founder’s note and a digest of what we’ve published, sent only when there’s something worth the inbox.